Get a Better Understanding of Salesforce

October 13, 2022
Jhansi Rani
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Published On October 13, 2022

With increasing data generation, businesses need a platform that helps them use their customer data well, and Salesforce Cloud Service is one such CRM platform. Companies of all sizes use Salesforce, from startups to Fortune 500 companies.

CRM software is an integrated application suite that collects and stores customer data, such as sales, marketing, and service clouds. It offers a centralized platform for sales teams to manage customer relationships and prioritize activities. An integrated, cross-functional CRM system like Salesforce cloud service enables sales reps and marketing teams to spend more time with customers, close more deals, and improve customer loyalty.

Sales Cloud

Salesforce Sales Cloud provides a complete platform to manage the end-to-end sales process, like storing product information, creating campaigns, managing customer contact information, triggering emails, generating reports, and managing orders and opportunities. With comprehensive mobile capabilities, you can log calls, respond to hot leads, work on opportunities, or access dashboards, from wherever you are.

Employing Visual Workflow’s drag-and-drop feature, one can quickly create and automate any business process.
Have a complete picture of your customers with Account and Contact Management
Get a complete view of your business deals with Opportunity Management
Track your leads from click to close with Lead Management
Dig deeper into your data with detailed reports and dashboards that anyone can create and access from anywhere
Get a complete view of your team’s pipeline and improve forecast accuracy with Pipeline and Forecast Management

Marketing Cloud

Salesforce Marketing Cloud automates marketing activities across email, social media, websites, and other channels. It can seamlessly connect to other Salesforce products, such as Sales or Service Cloud, allowing customer data to flow freely. Salesforce integration optimizes several marketing activities, such as multi-channel campaign execution, dynamic customer journeys, campaign analytics, audience targeting, and social media outreach. Marketing Cloud contains two components known as Studios and Builders:

Studios manage content and channels of communication. It includes Email Studio, Social Studio, and Mobile Studio. Builders manage data and campaign automation, e.g., Journey Builder.

Email Studio helps you create engaging emails using advanced features like customizable elements, scripting languages, or personalized real-time content.
Mobile Studio is similar to Email Studio but enables content creation for mobile. You can craft messages that are delivered via SMS, MMS, and Push notifications.
Advertising Studio connects you to digital advertising platforms such as Google, LinkedIn, YouTube, Instagram, etc., to go beyond email and messages.
Journey Builder helps you build personalized marketing journeys across multiple platforms, such as email, website, social media, mobile, and advertising.
Marketing Cloud Customer Data Platform unifies all your customer data on a single platform.
Customer 360 Audiences enables you to import data from any source to target the right audience segment

Service Cloud

Salesforce Service Cloud supports your customer service team. It helps customers get in touch with your business via email, live chat, or phone and helps the customer service agent resolve customer issues.

Increase agent productivity and quickly deliver the information they need with Lightning Service Console
Resolve cases faster with complete visibility into cases and customer interactions
Customize and automate customer service or approval processes in a simple drag-and-drop interface
Deliver smarter customer service by automatically matching cases to the right agent with the right expertise
Integrate with the most popular CTI systems, instantly log notes, and manage calls from within the console
Monitor and respond quickly to customer requests on social media channels.
Free up your support agents and resolve customer issues faster by automating repetitive tasks
Improve account and contact management by providing agents with critical data about past communications
Track cases and customer information and make better decisions with custom reports and dashboards
Get a complete view of customer activity by tracking assets, orders, support history, and more in one place

Salesforce cloud service has several powerful products designed for specific purposes: Sales Cloud, Marketing Cloud, Service Cloud, and so on. With proper Salesforce implementation, you can increase sales efficiency, close more deals, and improve the accuracy of forecasts. Choosing Salesforce Consulting Services from a reputable partner can help you maximize the benefits of Salesforce products.